The Beginning John Randall founded Specialized Printed Forms in 1951. He recognized that an innovative, responsive forms supplier could make the difference in the success of hard-working forms distributors and their customers. Our logo, the "Little Red Schoolhouse," symbolizes the collective genius of Specialized's personnel and production capabilities, and its cultural attitude for continuously developing new products and services for customers.

Operating Value System Integrity, product innovation, and market leadership were qualities that John Randall conveyed personally to his customers and inspired in his fellow employees. Today, Specialized is well-known in the industry for producing the unusual, difficult and nearly impossible. Because of this cultural background, Specialized has served as a product development site for customers, as well as equipment and material suppliers. It's often heard said, "When I need to develop a product, I call Specialized first."

Employees Approximately 150 full-time and twenty part-time employees work as a team in reliably delivering innovative and complex products. The average Specialized employee has over twenty years with the company, and lives within ten miles of the plant in Caledonia, NY. Because of the unusual production equipment configurations, and market demands for flexible production cycles, extensive organizational and cross training are a way of life. This ongoing investment in our work force insures improved reliability of performance for you.

Strategic Location Caledonia is located just outside Rochester, NY, which is known as The World's Image Centre, mostly as a result of Xerox and Eastman Kodak. Rochester Institute of Technology and the many other graphic arts-related research and development groups located here make Rochester a mecca for innovations impacting how companies produce images and image-related systems. Nestled amidst the farms of Livingston County, Caledonia and surrounding villages support a deeply rooted manufacturing culture, where neighbors, families and friends build and renew their lives every day, together.

Typical Product Run Lengths Because of our equipment size, we're generally most competitive in quantities between 25,000 and 250,000. That's not to discount smaller or larger quantities, as almost a third of our orders fall outside these boundaries, especially in unusual products.

Customer Base Ninety-nine percent of our business is conducted with distributors. Though much of our business is conducted in the Northeast, we regularly support customers across the U.S., Canada and Puerto Rico. Our top fifty customers predictably deliver about eighty percent of our business, but our customer base over two years totals over 2,000.

Equipment We have fifteen rotary presses (including one with in-line die cutting or perfing capabilities), ranging from 17" to 28" print lengths (including 20"), and 20-1/2" to 34" print width. Nine collators range from four to fourteen stations - many capable of in-line cross web gluing for pockets and mailer construction. To add even more variety, we have a continuous-feed Kluge that embosses, die cuts and jumbo numbers eight sheetfed presses; and a large and versatile bindery. Our computerized Pic-n-Pac Forms Management systems (including products we manage, but don't produce) can make the competitive difference for distributors wanting to become single source suppliers.

Specialty Products & Services Mailers, spot and flood coverage carbonless OPAS® coatings, pocketed forms, rotary-produced booklets, blown-on cards and labels, customized Forms Management, an extensive range of fraud and counterfeit deterrents, and wire binding are but a beginning list of high value-added products to serve fast changing markets.

Typical Customer Our best fit has typically been with distributors with some combination of these characteristics:

• prefers to work with fewer suppliers to develop long-term supplier understanding,
• has developed either a targeted market or product niche that fits our capabilities,
• invests time into working relationships with people at Specialized,
• asks for help when needed,
• wants a vendor who constantly supplies product and market information that can be used to build perceived customer value,
• has ambitions for their business, and shares those dreams with us so we can support those ambitions,
• has a plan and works the plan,
• actively participates in industry functions and associations,
• utilizes our unique Forms Management systems, and,
• maintains financial integrity.

Business Development Resources To help you in developing your professional skills and promotional efforts use our resources:

• Extensive sample library (by product type and market).
• Design Services - both technical and graphic (professional mock-ups for your use).
• Professionally produced educational materials ready for your imprint.
• Technical staff - second to none!